Discover. Connect. Shop.
Zela is Cameroon's social commerce marketplace. Discover verified local vendors through a social feed, and shop with secure escrow and mobile money payments.
Zela is a social commerce marketplace built for Cameroon. It fuses a social feed with a real marketplace — you scroll, discover vendors near you, and buy directly, all in one platform.
Every seller is KYC-verified before they can list a product. Every transaction is protected by escrow, so payment only releases once the order is confirmed. Payments run on MTN MoMo and Orange Money — built for how Cameroon actually pays.
Discovery is hyper-local: Zela shows vendors near you using simple, human distance labels, making shopping feel like exploring your own neighborhood.
Built for how Cameroon shops
Shop social. Shop local. Shop Zela.
Social Feed Discovery
Browse and discover vendors through a social feed.
Verified Sellers (KYC)
Every vendor is identity-verified before selling.
Secure Escrow
Payment is held safely until the order is confirmed.
Mobile Money Native
Pay instantly with MTN MoMo or Orange Money.
Hyper-Local Discovery
Find vendors near you with clear distance labels.
Direct Messaging
Chat with vendors in real time before buying.
Commerce built for the people doing it
On Zela, a shopper searching for a Dior perfume sees it offered by multiple vendors side by side. They read store stories. They check reviews. They choose who they trust and buy in seconds.
Browse & Compare
Find products and services from verified Cameroonian vendors through a social feed and storefronts in one place.
Trust the Brand
Every vendor has a storefront with their story, reviews, and full product catalogue. No guessing.
Buy in Seconds
Pay with MTN MoMo or Orange Money. Escrow protects every transaction until your order is confirmed.
More than a seller.
An entrepreneur.
Every vendor on this platform is more than a seller. They are building a real business, showing up professionally and serving customers with confidence.
We built this for them, and we grow when they grow.
- Your own storefront with a custom URL
- Products, services and bookings in one place
- Secure payments & instant payout requests
- Analytics to track what's selling
- Access to customers already shopping the platform
“To give independent vendors in Cameroon a professional platform to sell, grow and be discovered — and to give shoppers a social commerce marketplace where they can scroll, discover local sellers, and buy with confidence.”
Tatoh Modest Wilton
CEO & Founder
Zela · Looping Binary
Built in Cameroon, for Cameroon.
Zela is powered by Looping Binary, a technology company based in Douala, Cameroon. We are not a foreign platform that arrived with assumptions about how this market works.
We know this market because we are this market.
We are just getting started.
Ready to be part of this?
Whether you are here to shop or here to build a brand, you belong on Zela.